Presenters

Health Care Reform and the Federal Landscape: Their Impact on Nonprofits and the State Environment

This workshop will update participants on the current status of health care reform implementation. It will include an overview of new regulations, recently announced programs, and provisions that will be implemented in the near future.

Participants will, then, discuss the efforts of the U.S. House of Representatives to repeal the law and the actions of states that seek to undermine the bill. This session will also address the key role states play in ensuring the implementation of reforms.

It will conclude with a discussion about how increased emphasis on reducing deficits will affect federal and state budgets. Specific topics that will be addressed include legislative impact on state budgets, how potential reforms will impact service delivery, and how the Tea Party and moderates in the Democratic and Republican parties could affect the political climate.

Click here for the presentation outline.

Click here for the PowerPoint presentation.

Vincent J. Ventimiglia, Jr.

Senior Vice President
B&D Consulting

Vince Ventimiglia is a senior vice president with B&D Consulting's health and life sciences practice. Ventimiglia’s varied background allows him to be thoroughly familiar with health policy issues from legislative, regulatory, reimbursement, and budgetary perspectives.

Previously, he served in the U.S. Department of Health and Human Services (HHS), where he was assistant secretary for legislation for more than three years. Prior to his work at HHS, Ventimiglia served as health policy director for the U.S. Senate Committee on Health, Education, Labor, and Pensions, and as policy director for the U.S. Senate Committee on the Budget. He has also served as director of government affairs at Medtronic, one of the world’s leading medical technology companies, and as program director for the nonprofit Capitol Hill Housing Improvement Partnership, which rehabilitates affordable housing for low-income buyers. Ventimiglia received his law degree from Georgetown Law School and his Bachelor of Arts from Yale University.

The “Reset” of States and the Delivery of Human Services

The economic recession is requiring a “reset” of state governments. Traditional forms of governance, including centralized bureaucracies, are simply no longer sustainable if we want to achieve results with increasingly limited resources. Sharing governance through actions such as leveraging knowledge and resources, taking performance measurement and transparency to scale, intentionally engaging our employees and the public, and building strategic alliances and partnerships across sectors that build the capacity of our communities are examples of new ways to achieve results. State government agencies need to be a different kind of partner with one another, the nonprofit sector, local governments, tribal governments, and the philanthropic community. The Washington State Department of Social and Health Services has adopted a Framework for the Future that is guiding our “reset” and requiring us to take on a larger systems view, think anew, trust one another, partner differently, and innovate in ways we once thought were impossible.

Click here for the Washington State Department of Social and Health services handout.

Susan N. Dreyfus

Secretary
Washington Department of Social and Health Services

Susan N. Dreyfus is secretary for the Washington State Department of Social and Health Services. She was appointed by Governor Chris Gregoire in May 2009. Dreyfus has worked at the local, state, and national levels within both the public and nonprofit sectors. Prior to coming to her role in Washington, Dreyfus was executive vice president for strategy for Rogers Behavioral Health System, Inc. From 2003-2007, Dreyfus served as senior vice president and chief operating officer for the Alliance for Children and Families and Families International, Inc. She worked with nonprofit human service organizations across the country on all aspects of high performance in programming and operations, and was a strong advocate on behalf of the nonprofit human services sector.

In 1996, Dreyfus was appointed by the Governor Tommy G. Thompson Administration in Wisconsin to be the first administrator of the Division of Children and Family Services. Her responsibilities included child welfare, child care quality and licensing, youth development, and an array of emergency assistance and other community programs. She began her career serving as chief of staff to the Waukesha County executive in Wisconsin from 1991-1996.

Your Brand Belongs to… Your Community of Support

Social media is creating a new reality for organizations trying to build awareness and their brand. But it makes as little sense to “dive in” before testing the waters as it does to ignore it. Your social media presence has to be true, relevant, and engaging to get their attention and keep it. Today, more often than not how your community experiences you online presence defines who you are in their hearts and minds.
So how do you effectively become a socially networked organization? This interactive presentation will start with a discussion about brand—the promise you keep with clients, customers, and donors—and how it is shaped by the experiences people have with you. Next, we’ll focus on how to take your unique approach and apply it to stakeholder engagement. We’ll end with tips for creating a brand-based social media strategy—your invitation to put a toe in the water.

Click here for the PowerPoint presentation, Social Media checklist and Brand Promise worksheet.

Beth Woolley

Account Director, Parker LePla
Board Member, Secret Harbor

Beth Woolley is a senior consultant with Seattle-based brand strategy firm Parker LePla.

At Parker LePla, she helps organizations achieve their business goals and deliver on their mission through experience design that builds stakeholder loyalty. She ensures that wherever clients, customers, and supporters interact with an organization its brand difference comes through in a way that is relevant and authentic. Woolley has helped small and large businesses, and health and social services organizations define their brand and align people and processes to deliver on their brand promise.

Woolley brings 18 years of experience in children’s mental health and social services into her current role. She is on the board of directors of Secret Harbor, an organization that helps children in danger find their place in the community.

Jennifer Travis

Vice President, Online Brand Experience
Parker LePla

Jennifer Travis has more than 13 years of agency and consulting experience in integrated and online branding, working with private, nonprofit, and public organizations of all sizes to help them live their brands online for greater awareness and support.

She leads Parker LePla’s Online Brand EX group, providing clients with online brand strategies that enable them to grow their donor bases, increase their community awareness, and build their foundation of support for greater sustainability.

Before joining Parker LePla, Travis worked for five years as a nonprofit brand and marketing consultant, helping clients frame and articulate their mission and values in the community for greater support and funding. She is on the board of directors for Friends of the Children King County, a member of the Alliance of Nonprofits (formerly Executive Alliance), and a regular volunteer with Taproot Foundation.

Social Media and New Technologies to Effectively Communicate with Your Stakeholders

With the explosion of new, affordable/overwhelming technologies, CEOs have a maze of opportunities to communicate with stakeholders and this session will help by exploring some of these avenues for communication and collaboration. Social media, cloud commuting, and third-party applications provide agencies an opportunity to reach more people with their mission than ever before. The question is—where do we start? With a clear plan, these technologies will save us money, make us more efficient, and help us achieve better outcomes for our clients. In this session the presenter will spark a conversation on how these advancements can have great impact not only on the bottom line of our service delivery, but also our outcomes.

Click here for the PowerPoint presentation.

View David's thank you and additional communication tool video.

David Duea

President & CEO
HopeSparks

David Duea has been the president and CEO of HopeSparks Family Services since 2001. The Mission of HopeSparks, a nonprofit, human service agency located in Pierce County, Wash., is to strengthen families by inspiring courage and confidence to make a lasting change. HopeSparks has a budget of approximately $3 million with 50 staff members.

Duea has worked in the nonprofit field since he graduated from Pacific Lutheran University in 1989 with a bachelor’s degree in social work. He went on to earn his master’s degree in business administration from City University of Seattle in 1994.

Marketing for Nonprofits: Translating Opportunity to Impact

The marketing industry is a $1.2 billion opportunity. However, to effectively market any product or service, organizations need to generate creative ideas, exert real time and energy, and invest appropriately.

Many nonprofits spend the bulk of their time concentrating on fundraising and rarely think about establishing or maintaining their image and reputation within the community, or marketing their organization in other ways than by word of mouth. Additionally, many believe that, because they are good and do good things, money will follow.

This session will discuss ways marketing efforts can help nonprofits execute their missions and establish a giving brand.

Felicia C. Guity

General Manager, OEM Partner Channel Marketing Management
Microsoft Corporation

Felicia C. Guity joined Microsoft in September 2003. She currently is responsible for Microsoft’s Global Marketing for Original Equipment Manufacturer (OEM) Channel Marketing Partners. Prior to joining Microsoft, Guity was employed at the software company, Lawson for three years. There, she served as vice president of mergers and acquisitions and vice president of strategic alliances.

Additionally, Guity was employed by Lotus, an IBM company, from 1991 to 1998, where she served in various areas, including sales, operations, marketing, strategic planning, customer support, and process reengineering.

Guity is a Menttium Mentor, Microsoft mentor, and media spokesperson on topics such as, information technology in a down economy. She recently received a doctorate in business administration with a discipline in marketing.

Guity has received a number of leadership and industry awards. In 2001, she was named among Minneapolis’ most innovative women. In 2007, she was one of Ebony Magazine’s Outstanding Women in Marketing & Communications. The list also included Michelle Obama, Gwen Ifill, and Donna Brazil.
 

Candid Conversation: What’s on the Horizon?

We’ve just spent two days hearing from experts on the federal and state landscapes, social media, and branding. This candid conversation will give attendees the opportunity to discuss what else they are seeing on the horizon in their respective states and organizations.

Facilitators: Brian Carroll, president and CEO, Secret Harbor; Molly Greenman, president and CEO, The Family Partnership; and Nancy Hard, president and CEO, Family Service Association of San Antonio